Estrategias de comunicación interna para promover el cuidado de la salud mental en los miembros del Cuerpo Policial de la ciudad de Ambato”

Abstract

The Tungurahua No. 18 Subzone of the Police of Ambato ensures public safety, but they fase high-risk and stressful situations, which often leads to the neglect of personnel’s mental health as they prioritize their work. This project focuses on planning internal communication strategies to promote mental health among the staff. The project uses a deductive methodology with a mixed approach, combining field research and bibliographic study for a better theoretical foundation. Through interviews with mental health experts, police officers, and professionals in graphic design and communication, as well as surveys, the project identifies the needs and preferences of the staff. The project proposes key strategies such as printed and digital informational materials, and improving the visual design of the Health Center. The goal is to promote the importance of mental health among the staff and to offer practical tools to manage stress and emotions.