Sistema señalético para rutas y atractivos turísticos del cantón Patate, orientado al fortalecimiento de su posicionamiento

Abstract

This project aims to create a tourist signage system for the routes and attractions of the Patate canton, in order to strengthen its designation as "Ecuador's First Magical Town." This initiative stems from the urgent need to address the current scarcity of signs, their deteriorated condition, and the lack of graphic consistency, which leads to tourist disorientation and weakens the canton's appeal compared to other tourist destinations in the country. This project delves into technical concepts to ensure tourists can easily understand the proposed system. It includes the installation of signage supports and intuitive navigation throughout the area, incorporating a design that reflects the canton's identity: its nature, culture, and heritage. This will enhance the tourist experience by providing visually appealing information and fostering a sense of belonging. To develop this proposal, extensive field research was conducted, including interviews with municipal and parish authorities, tourist surveys, and direct observation techniques to visualize the current state of the signs. A semiotic analysis and ergonomic studies were also performed. Results showed that tourists experience orientation problems due to the lack of a formal signage system, which makes it seem unreliable and in poor condition. The proposed solution lies in developing a standardized signage manual, which will define typographic features, color palettes, redesigned pictograms, materials for signage supports, location maps, and include a maintenance plan. Conclusions and recommendations are presented, establishing that signage is not merely a minor detail, but a key element for the Patate canton to consolidate its position and be perceived as a leading tourist destination.