La comunicación interna y su incidencia en la gestión institucional del Club Técnico Universitario

Abstract

This research analyzes the relationship between internal communication and institutional management within Club Técnico Universitario, a professional sports institution based in Ecuador. The study adopts a qualitative approach, applied in nature, and follows a single-case design with a cross-sectional perspective. Data collection involved semi-structured interviews with key stakeholders, structured surveys directed at administrative and operational staff, and documentary analysis of institutional sources Findings indicate that, although functional channels are in place and internal messages are generally perceived as clear, timely, and adequate, there are still limitations concerning feedback mechanisms, staff participation, and the strategic planning of communication processes. Institutional management is regarded as acceptable, yet gaps remain in interdepartmental coordination and in the effective inclusion of personnel in strategic decision-making. The statistical analysis using Spearman’s coefficient revealed a strong and significant correlation between the perception of communicational clarity and the evaluation of managerial capacity, thereby confirming the central hypothesis of the study. It is concluded that internal communication is not merely an operational tool, but a structural axis that shapes the effectiveness, legitimacy, and sustainability of the management model. Based on these findings, it is recommended to implement a strategic internal communication plan that aligns informative processes with institutional goals, fostering a participatory and transparent organizational culture.