El diseño editorial como herramienta de apoyo para la prevención del consumo de alcohol, en colaboración con la Fundación Salto de Fe, en la ciudad de Pelileo

Abstract

Excessive alcohol consumption has become a significant problem in the city of Pelileo. Despite this, there are institutions dedicated to preventing this problem, although a lack of adequate materials persists, making it necessary to inform the public about this issue. Therefore, editorial design is proposed as a support tool for alcohol consumption prevention in collaboration with the Salto de Fe Foundation in the city of Pelileo, with the aim of informing the most vulnerable population about the consequences of this problem. The methodology is mixed, requiring interviews with professionals and experts in psychology, editorial design, and members of the Foundation; surveys were also conducted with the target audience in the city. The findings show a clear need to inform the public about the problems of alcohol consumption through graphic materials focused on the population and that support the Foundation, providing accurate information, clear language, and appropriate graphic resources. Based on this, an editorial proposal was developed, consisting of the design of editorial materials such as a preventative guide, brochure, and supplementary materials, providing clear information on the physical, emotional, and social consequences of alcoholism, as well as promoting responsible decision-making. In conclusion, editorial design is established as a key tool for prevention in community settings and for supporting the Foundation's preventative actions; furthermore, it is recommended to continue updating the content and strengthening the distribution of the materials.