La literatura moderna y las rutas turísticas; caso de estudio: ciudad de Ambato

Abstract

The main objective of this research project entitled “Modern Literature and Tourist Routes; Case Study: City of Ambato” was to examine the connection between modern literature and the creation of tourist routes to enhance the tourist experience in the city of Ambato as a cultural and distinctive resource for the creation of novel tourist products, which not only broaden the existing range, but also promote a more intense link of the tourist with the local identity. In methodological terms, a qualitative perspective was used, with a non-experimental cross-sectional design and a research approach focused on the analysis of cases in the city of Ambato. We used methods such as the documentary study, through bibliographic files to collect the literary legacy, and the situational study of the tourism market using a SWOT matrix. The findings enabled the identification of twelve significant literary works of modernism in Ambato and evaluated Ambato's capacity to establish literary routes, highlighting strengths such as its geographic position and cultural heritage, and opportunities such as increased domestic tourism and interest in local products. It was determined that Ambato has a valuable contemporary literary heritage that can be used for the creation of thematic and innovative tourist routes that enhance the tourist experience and establish a sustainable cultural tourism model, highlighting the importance of combining literary stories with the city's emblematic sites.