Sistema señalético turístico del Cantón Tisaleo, Provincia de Tungurahua

Abstract

The present project addresses the problem of tourist signage in the Tisaleo canton, Tungurahua province. A detailed study of the twelve hamlets reveals notable deterioration and the absence of signage, negatively affecting the visitor's experience and therefore that of the community. Information was collected through interviews with the authorities of the parish GADs, signage experts, surveys of the population, and observation of the tourist sites. Implementing an efficient tourist signage system will improve its growth in the long term. The current signage, focused on communicating tourist and heritage points, has failed to facilitate the necessary orientation and information. The proposed system seeks not only to benefit tourists but also to boost the local economy and preserve the heritage of the area. The objective of this research is to propose a signage system that guides and communicates the tourist points of the Tisaleo Canton, Tungurahua Province. The approach was qualitativequantitative; the modality is field-based, where a documentary bibliographic investigation was also conducted. The research level was exploratory, descriptive, associational of variables, and explanatory. Finally, it is concluded that the fieldwork and bibliographic research allowed for an exhaustive identification and cataloging of all the tourist and heritage attractions of the Tisaleo Canton as well as the deficiencies in the signage, which were subsequently addressed with the development of the proposal.