La moda femenina como dispositivo de comunicación y poder: análisis histórico desde el corset como mecanismo de regulación corporal hasta el pañuelo morado como símbolo de resistencia

Abstract

The objective of this research is to establish a discussion on women's fashion as a communication and power device with its historical perspective from the corset as a body regulation mechanism to the purple scarf as a symbol of resistance in the 21st century. The study was developed within an Interpretative-Critical paradigm, which conceived social reality as a symbolic construction mediated by discourses, practices and power relations, through a level of qualitative research, since they interpreted meanings and symbolic configurations through interpretation and analysis. On the other hand, the need arose to use a non-experimental research design of a historical-interpretive nature, with which phenomena that had already occurred were analyzed within a comparative timeline that allowed us to examine the evolution of women's clothing from the corset (16th–19th centuries) to the purple scarf (21st century). The results showed that fashion pursues certain ideals, marking values in each era, becoming a means to express personality, belonging to groups and even rebellion against social norms, while the purple scarf becomes a symbol of resistance that fights for the reconstruction of the new role of women in society. Concomitant with the above, the conclusion has been reached that both the corset and the purple scarf have been transformed into cultural signs with different messages, the corset as a body discipline and the purple scarf pursues the fulfillment of rights, sisterhood, collective struggle and dignity.