Diseño de material editorial informativo sobre el ciberacoso dirigido a adolescentes de 15 a 18 años, en colaboración con la Policía Nacional del Ecuador

Abstract

Cyberbullying is a growing issue among adolescents in Ambato, exacerbated by postpandemic digitalization and the normalization of violence on social media. This research project aimed to design informative editorial material for the prevention of cyberbullying in youths aged 15 to 18, in collaboration with the National Police of Ecuador. A mixed methodology was employed using Bruce Archer's design method, triangulating data from surveys of 381 students and interviews with experts. The results revealed a preference for disruptive aesthetics, such as comic and collage styles, to generate an emotional connection. As a solution, the "Banderas en Línea" (Flags Online) proposal was developed, an editorial kit that includes a guide, an interactive book, and a board game. It is concluded that editorial design acts as a strategic agent to denormalize bullying and encourage a culture of reporting.