La publicidad en la concientización de eventos sísmicos en la ciudad de Ambato

Abstract

Unwanted natural seismic events that, because they are unexpected, have a high negative impact on the community where they venture, due to this, all people must be aware to act in an emergency, so it is very important to know what the consequences are natural disasters (earthquakes), in order to improve the performance of the target group in the face of the occurrence of a natural disaster, it is necessary to activate social advertising which is of great importance due to the processes of transformation required by society, and the needs they have. Companies and organizations to communicate based on stronger linking strategies with their target audiences. This research proposes strategic parameters for the realization of social advertising campaigns that allow a better performance of the communications of the organizations and the most relevant, an effective impact on the community.