Material visual como recurso para difundir y promover al Club Profesional de Fútbol Santiago de Píllaro a nivel regional

Abstract

As an introduction, visual communication in the sports field is key to strengthening the image and impact of clubs, especially in such a competitive environment. The Santiago de Píllaro Professional Football Club faces regional visibility challenges due to the lack of a coherent visual strategy. This study aims to design a strategic visual proposal that contributes to the dissemination and promotion of the club at a regional level. A mixed methodological design with a descriptive and explanatory approach was used, employing both qualitative and quantitative methods. Interviews and surveys were conducted with experts and fans to evaluate the effectiveness of the club's visual strategies. The results obtained show that a coherent visual identity significantly improves club recognition and strengthens its connection with fans. In conclusion, the presented proposal contributes to positioning the Santiago de Píllaro Club in the region, strengthening its connection with fans and opening opportunities for its growth and visibility at a regional level.