El flujo de visitantes y el espacio turístico en la Casa del Árbol, cantón Baños De Agua Santa

Abstract

This research work evaluates the flow of visitors and the tourist space in the Casa del Arbol in Baños de Agua Santa, Ecuador. It is based on theoretical approaches such as: Crompton's destination choice model, which examines the motivations of the visitor or tourist, and Urry's gaze theory, which highlights how the tourist's perception transforms the tourist space. The study analyzes aspects such as accessibility, carrying capacity and the wear and tear of the tourist destination due to the flow of tourists, thus identifying that the massive influx of tourists in high seasons generates saturation, deterioration of infrastructure and a less satisfactory tourist experience. As for the tourist space, it can be described as a social and territorial construction that includes attractions, infrastructure and services such as the “end of the world” swing, parking lots, restrooms, and the bar, this for the tangible part of the place, speaking of the intangible part we have the perception and experience of the tourist, For this we propose to make a basic guide where through steps and with the collaboration of the same tourists, locals and directors of the place can help the Casa del Arbol to be strengthened and ensure a balanced, responsible and sustainable development.