Plan de negocios para la implementación de una empresa fabricante de una bebida fría de infusión a base de panela orgánica, en la provincia de Cotopaxi, cantón Latacunga

Abstract

This business plan included a market study, a technical study, a corporate study and a financial study, which allowed determining the feasibility and viability of the implementation of a company that manufactures a cold infusion beverage based on organic panela in the province of Cotopaxi, Latacunga canton. The market study identified the potential demand and rivalry with competitors positioned in the market, to generate a greater attractiveness to the new product, the strategies of the 4Ps marketing mix were implemented. Through the technical study, inputs and outputs of raw materials and inputs were established, on the other hand, the equipment and machinery necessary for the production of the cold infusion drink in an industrial way were established, also the location, distribution of the plant (Layout) and the installed production capacity were established. Through the financial study, the total investments, cash flow and the financial indicators NPV, IRR, IRR, Equilibrium Point and the cost-benefit ratio were constructed, which demonstrated that the installation of the company that manufactures a cold infusion drink based on organic panela is viable.