El benchmarking en el departamento de crédito y la ventaja competitiva de la Cooperativa de Ahorro y Crédito CHIBULEO, de la ciudad de Ambato en el año 2014.

Abstract

Taking into account the current competition in the cooperative system in the city of Ambato, has seen the need for an assessment on Savings and Credit Cooperative Chibuleo Ltda, specifically set in the department of Credits to define the cause of constant decreased levels of competitiveness that prevents organizational success. For the development of the research began with the collection of real information provided directly by the Head of Credit and by the personnel that work in this area, with the objective to learn about the important features that are part of the day to day running of the organization. The techniques used as an interview with the head of Credits, the survey to all staff that are part of the credit department of the Cooperative Chibuleo and direct observation on the basis of the information obtained it was possible to know the real-world scene in which they are located, as well its weaknesses. Benchmarking will help the Cooperative, and that through the recommendations implemented in this project, Chief Credit can provide solutions to the shortcomings noted and implement strategies for increased competitiveness in the provision of services in order to generate a than other industries micro financial industry profitability.