Material editorial ilustrado para fomentar la lectura en niños en colaboración con la Corporación de Asociaciones Comunitarias de Cotopaxi y Tungurahua (fundación CACTU)

Abstract

The low reading habit in children is a growing issue that affects their cognitive and emotional development, limiting their ability to comprehend, imagine, and critically reflect. This phenomenon has been exacerbated by various factors, such as the lack of access to suitable materials and the limited promotion of reading in homes and schools. Educational institutions play a key role in promoting reading habits, as they are spaces where children spend most of their time. This project focuses on the development of illustrated editorial material as an effective tool to encourage reading habits in children aged 8 to 11, using micro-stories and graphic resources that cater to their interests and cognitive needs, with the aim of fostering reading and an appreciation for books from an early age. The goal was to design illustrated editorial material that promotes reading, recognizing motivational factors and defining the most effective graphic resources for children. The methodology applied was mixed and included bibliographic research, surveys, interviews, and a focus group to assess the material's design. The collected information was used to generate micro-stories and other complementary materials, with the purpose of promoting reading habits and making a meaningful connection with children, facilitating comprehension and fostering reflection on the importance of reading. Through accessible graphic elements and narratives, the goal is to stimulate their interest in books, strengthening both their reading skills and their creativity and imagination.