Plan comunicacional para la prevención de factores de riesgo ergonómicos en la Universidad Técnica de Ambato

Abstract

This thesis addresses the high incidence of musculoskeletal disorders due to ergonomic risk factors among administrative staff at the Technical University of Ambato, despite the institutional plan "Actívate y Vive," whose communication is ineffective. The general objective is to design a strategic communication plan to prevent these risk factors. Using a mixed methodology (surveys, interviews, and document analysis), a gap was diagnosed between information and the adoption of preventive practices. The proposal is an omni-channel plan that integrates visual identity, employee advocacy, storytelling, and digital/print channels to promote active breaks. Expected results include greater adherence, reduced negative perceptions, and improved well-being. It is concluded that strategic communication is crucial for transforming knowledge into sustainable habits. It is recommended to implement the pilot plan, monitor indicators, and consolidate an institutional culture of prevention.