La actividad turística y la percepción de seguridad ciudadana del visitante en el cantón Ambato
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Date
2023-01-01
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Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la Educación-Carrera de Turismo
Abstract
La investigación tuvo como objetivo analizar la actividad turística y la percepción
de seguridad ciudadana del visitante en el Cantón Ambato, para conocer el
potencial turístico y las percepciones/experiencias en cuanto a seguridad ciudadana
de los visitantes de la urbe, al ser el cantón de la provincia con mayor incidencia
de delitos. El estudio se desarrolló con metodología de enfoque mixto, diseño no
experimental, alcance documental y descriptivo, utilizando fichas de
levantamiento de atractivos turísticos del Ministerio de Turismo, en donde se
plasmó los atractivos turísticos potenciales y mediante un cuestionario del Consejo
Municipal de Seguridad Ciudadana de Ambato, aplicadas a 381 visitantes para
conocer la percepción de seguridad ciudadana. Con los resultados obtenidos se
concluyó que el Cantón Ambato es catalogado como inseguro (41.5%), sobre todo
en espacios públicos como parques, sin embargo, se considera que la actividad
turística se mantiene igual a los años anteriores (49,1%), debido a que la mayor
frecuencia de la demanda turística proviene de la región Litoral, que prefieren
realizar turismo en poblados interandinos, para conocer sobre la cultura y su
belleza paisajística. En este sentido, se elaboró una página web de los atractivos y
recursos turísticos de Ambato para difundir las actividades que se pueden realizar
y el nivel de seguridad de los atractivos.
Description
The objective of the research was to analyze the tourist activity and the perception
of citizen security of the visitor in the Ambato Canton, to know the tourist potential
and the perceptions/experiences regarding citizen security of the visitors of the
city, being the canton of the Province with the highest incidence of crime. The
study was developed with a mixed approach methodology, non-experimental
design, documentary and descriptive scope, using tourist attraction data sheets
from the Ministry of Tourism, where potential tourist attractions were captured and
through surveys of the Ambato Municipal Citizen Security Council, applied to 381
visitors to know the perception of citizen security. With the results obtained, it was
concluded that the Ambato Canton is classified as unsafe (41.5%), especially in
public spaces such as parks, however, it is considered that tourist activity remains
the same as in previous years (49.1%), due to the fact that the highest frequency of
tourist demand comes from the Litoral region, which prefers to carry out tourism
in inter-Andean towns, to learn about the culture and its scenic beauty. In this
sense, a web page of the attractions and tourist resources of Ambato was developed
to disseminate the activities that can be carried out and the level of security of the
attractions. to learn about the culture and its scenic beauty. In this sense, a web
page of the attractions and tourist resources of Ambato was developed to
disseminate the activities that can be carried out and the level of security of the
attractions. to learn about the culture and its scenic beauty. In this sense, a web
page of the attractions and tourist resources of Ambato was developed to
disseminate the activities that can be carried out and the level of security of the
attractions.
Keywords
SEGURIDAD, TURISMO, ATRACTIVOS TURÍSTICOS, DELITO, PREVENCIÓN