Los ídolos 2.0; caso kylie Jenner en Instagram

Abstract

This research is mainly aimed at discovering the character as an Idol 2.0, through the spectacularization of life in the social network Instagram of Kylie Jenner, where the content present within the profile is valued, and how this content is catapulted as self-presentation for communication and interaction among them, thus building social and cultural identities. It aims to identify the categories and reflect on the spectacularization as an idol, therefore a visual descriptive research was deployed with a purely quantitative approach by which the technique of content analysis of publications in photos and reels issued by the character in the year 2022 and 2023 was used. In discussion of results is according to the analysis matrix with the identified categories that were supported by theories of authors as they contributed to support the spectacularization within the Instagram social network. The main results externalized with more presence in the Instagram profile to the beauty and perfect female figure