Estudio de factibilidad para la elaboración de una crema hidratante antienvejecimiento con aceite de aguacate (Persea americana) enriquecida con ácido hialurónico en el cantón Ambato, provincia de Tungurahua

Abstract

Skin aging is caused by internal and external factors that precipitate a natural process, which has great repercussions within society. Currently, it has gained greater importance in different scientific studies with the aim of treating bad skin care habits, whether they are caused by climate changes and the use of conventional cosmetics. A feasibility study was prepared to corroborate the acceptance of a facial cream. In the market study, a survey was carried out on people between the ages of 35 and 49, where the demand, supply, and competition of cosmetics were recognized to determine the acceptance of the product. The technical study establishes the size of production, location, and engineering of the project, detailing the technical and scientific part of the product. In the economic study, the costs, investments, cash flow and sales required for the establishment of the plant were described. Finally, in the financial evaluation, the indicators were calculated where it was reflected that the project is profitable and viable according to the cost/benefit indicator of the investment, which was 1.67 for its execution in the cosmetic market. Faced with this situation, the need arises to develop an anti-aging moisturizing cream based on avocado oil and hyaluronic acid, implementing biotechnology in the production and quality control processes, taking advantage of the molecular synergy of plants to create new enhancing additives for facial care.