Creación de marca urbanista: un análisis comparativo, legal de los registros de marca y patentes de las principales ciudades del Ecuador

Abstract

ABSTRACT Since its beginnings, humanity has seen the need to group together in order to protect each other from the dangers that threatened them. This is verified especially in the first forms of human organization, in which clans and hordes were formed, among others. This arose from the need to face those problems that came mainly from nature, such as animal attacks, and even from other tribes. In order to protect themselves from external attacks, and even internal ones, from the beginning human beings had to resort to their imagination and intellect, this to manufacture weapons and defense instruments. These were the first samples of invention in the beginnings of humanity, in which a need is identified and, on the other hand, its solution. Likewise, it is transcendental in the elaboration and manufacture of the answer to the specific problem, the intellect or reason of the human being. The focus of this research is mixed, where the instruments used are qualitative and quantitative, which will allow the validation of the results. In this way, through the quantitative approach, the research tools can be used through data and information. On the other hand, with the qualitative approach it will be possible to corroborate the data obtained through the interview technique. Then, with this approach it will be possible to achieve a broader perspective regarding the phenomenon. For the succession of the present investigation, a deep analysis of the problem had to be carried out, the sources for the collection of data are divided into primary and secondary.