Análisis de contenido y uso de técnicas de comunicación a través de audiovisuales del canal ATHLEAN X en Instagram y YouTube

Abstract

This research analyzes the content of the ATHLEAN X channel, whose content is primarily based on everything that encompasses fitness within digital media such as YouTube and Instagram, where these platforms are very well known and this can be evidenced by the number of followers and subscribers they have. The proposed objectives are based on identifying the communication strategy used by the Athlean X channel, therefore, an analysis of the same is carried out through matrices, inquiries on such content and verification according to the existing communication strategies. It is then that this channel managed by two main characters, Jeff Cavaliere and Jesse Laico, does not have a fixed format for their videos, but they make them in a very entertaining and striking way that is able to fully capture the attention of those who view them. In addition, it is evident that these characters have the necessary knowledge to instruct through audiovisuals where they use various elements including symbolic and written within the same as it should be noted that this means of teaching out of a typical formal learning becoming digital which makes it even more attractive being the same able to teach from a starting point or complement the information that people who want to venture into this area have valid knowledge, really effective both exercise, nutrition and other aspects that make it up