El consumo de información de los seguidores del Diario el Heraldo de Ambato en su red social Facebook

Abstract

ABSTRACT The media of the 21st century have adapted to digital journalism due to the advantages offered by the Internet, such as interactivity, the tools offered by platforms for better management of publications and instant communication. The consumption of information by users is of the utmost importance for these communication media that have migrated to the networks, to achieve interactivity with their followers so that there are comments on their publications and thus be able to reach more users.diario El Heraldo de Ambato has its social network on Facebook in which they publish daily and have 58,697 followers who view their publications. In this context, the objective of this research is to analyze the level of information consumption of the followers of the newspaper El Heraldo de Ambato on its social network Facebook. To do this, the quantitative methodology with metrics on the web was used to measure the statistical data of the social network, surveys were also conducted to 382 followers of the media in analysis with questions about the consumption of information from the newspaper in its social network Facebook. Among the data obtained it is evident that there is a high consumption of information of the followers of the newspaper in its social network Facebook and consequently it becomes one of the means of communication most used by people to inform themselves.