Elaboración de un proyecto de factibilidad para la implementación de una microempresa de yogurt enriquecido con colágeno en la ciudad de Ambato

Abstract

YOGUVID yogurt enriched with collagen is an innovative product that generates nutritional contributions and health benefits for the consumer; this project allowed determining the feasibility for the implementation of the microenterprise Lácteos Moposita to produce yogurt enriched with collagen in the city of Ambato, which has four levels of study such as the organizational, market, technical and financial study. The organizational study made it possible to establish the personnel, hierarchy and specific functions of the collaborators that will be used for the operation of the microenterprise, as well as the mission, vision, values and policies that characterize it. The market study revealed the needs and preferences of the potential consumer, determining that the innovative product is of interest to future customers in the urban sector of the city of Ambato. The technical study selected the equipment, utensils and inputs for the production of yogurt, and also established the daily production of product for the microenterprise to ensure its profitability and the yogurt production plant was located in the parish of Cunchibamba, due to the benefits it provides to the business. Finally, the financial study made it possible to determine the economic profitability for the operation of the microenterprise Lácteos Moposita over a period of five years, which was demonstrated through the results expressed in financial indicators such as Net Present Value (NPV), Internal Rate of Return on Investment (IRR), Investment Recovery Period (IRP) and Return on Investment (ROI).