Plan estratégico para impulsar la danza folclórica en adolescentes de la ciudad de Ambato

Abstract

This project was carried out with the aim of promoting the practice of folk dance, since there is a devaluation of it, which through the comments of adolescents and people who are doing this activity, it was possible to identify a certain lack of interest, reason for which it was necessary to generate a campaign so that adolescents have previous or basic knowledge about what folk dance is and thus have the initiative to practice it and also not lose the customs that have been left from generation to generation. Folkloric dance, in addition to being a physical and mental activity, allows human beings to transmit messages through movements, facial and body expression. For this reason, a strategic plan was implemented where graphic arts were developed in which their main means of dissemination are social networks, trying to adequately reach the previously identified target audience. To carry out this project, both inductive and deductive research methods were used, which allowed knowing basic concepts of design and advertising as well as folk dance.