Diseño de piezas gráficas para contrarrestar la problemática de violencia intrafamiliar, post-covid en la ciudad de Ambato

Abstract

Currently, domestic violence has become an obvious problem in the city of Ambato, this has motivated the development of an investigation whose objective is to determine advertising pieces that help to counteract this problem. Our environment is plunged into an intolerant, unconscious and even selfish environment affecting the core of society, which is the family. The number of complaints of violence in the homes of Ambato has increased, being more notable during the pandemic. Therefore, making a new form of awareness different from those already necessary will help to develop a habit of preventing domestic violence that can be beneficial. The main objective of the project is to contribute against domestic violence through advertising as a dissemination mechanism, the research is developed through qualitative and quantitative approaches that allow obtaining information, in addition to the use of data collection instruments such as interviews with psychologists and professionals the area of graphic design who collaborate with knowledge for research. The results in the present investigation that could be obtained will help to determine that advertising can contribute to social problems through the development of communication strategies that make people aware of the consequences of abuse at home.