Análisis de códigos de diseño antes y durante la pandemia

Abstract

The purpose of this research project is to analyze the design codes of the companies: "For Girls", "Boho" and "Diana Flores Active Wear", in the city of Ambato before and during the pandemic, in the period January 2019 - January 2021. When facing a change within the fashion industry due to a social problem, it is analyzed that there were significant changes in consumer requirements in terms of function, silhouette, quality mainly and their way of purchase. It can be added, that some of these changes prevail until today, the post pandemic. Therefore, the development of this study is based on two variables, the technical variable, to establish the changes in the characteristics of the garments during the pandemic, which will allow the accurate proposition of the post-pandemic clothing object, on the other hand, the social variable refers to the changes in consumer behavior from covid-19. Likewise, the research approach is qualitative-quantitative, whose basic modality is based on a bibliographic and field documentary research. The level or type of research is descriptive and exploratory. The techniques used are: observation sheets, digital survey and interview, which includes an analysis supported by data triangulation to determine the validation of the hypothesis.