El podcast y su impacto en los estudiantes del décimo año de la carrera de comunicación social de la universidad técnica de Ambato periodo octubre 2021 – febrero 2022

Abstract

Podcasts are a digital tool that is presented as an innovative, creative and accessible proposal. This audio format has the particularity of giving the user the flexibility to listen to the content they want at the time they like and to select the type of program they like the most. is of interest to you, in the same way, it offers benefits to the content creator since to create, upload and publish programs it does not require strong economic investments, on the contrary, it allows it to have its visibility space with resources that are available at scope. This research aims to determine the level of acceptance of podcasts in university students in Ambato, in turn, identify what type of content is more and less accepted, diagnose consumption habits and analyze how they influence students. To achieve these stated objectives, a complementary methodology was used, for which, in the quantitative aspect, surveys were applied to the 23 students of the Tenth Year of the Social Communication career at the Universidad Técnica de Ambato and in the qualitative aspect, a group was taken a focal point of podcast creators to interview them, all this in order to have data and a broader panorama from both sources. Likewise, for this investigation, a search for information and investigative work that resembles the proposal of this project was previously carried out, the same ones that allow giving a theoretical and scientific support to the investigation