Comunicación organizacional y su incidencia en la imagen institucional de la empresa pública municipal para la gestión integral de desechos sólidos de Ambato

Abstract

This thesis focuses on the research and analysis of organizational communication and the impact it has on the institutional image of the Municipal Public Company for the Comprehensive Management of Solid Waste in Ambato (EPM-GIDSA). Its content covers important topics on the subject to achieve the stated objectives and help the public institution, which, being a public entity, has a greater responsibility between society and the community of Ambato. Likewise, it directly and indirectly benefits an entire population with an essential service for a good life, such as the comprehensive management of solid waste in public spaces in Ambato. It should be noted that the methodology applied in this research has an approach based on the mixed paradigm between qualitative methodology and quantitative methodology. The first data collected in this investigative work were collected through surveys applied both internally and externally to the EPM-GIDSA and, of course, they were properly analyzed and interpreted. Finally, it is concluded that the organizational communication of the EPM-GIDSA favorably affects its institutional image, but there are certain aspects in external communication that can be improved to have a greater scope and impact within the society of Ambato. The proposal that arises once the necessary information has been obtained is directed towards communication strategies around the new service provided by the public company to the community