El contenido informativo de los memes y la credibilidad en los usuarios de la red social Facebook del diario “El Comercio

Abstract

Nowadays, social networks have become a new media of mass distribution on the web, through them people can create, publish, interact and transmit information, causing traditional media such as print media, television and radio to migrate to these platforms and create virtual spaces, this has changed its traditional structure by an interactive, changing and dynamic process. This research aims to determine the credibility of users of the social network Facebook of the newspaper "El Comercio" against the informative content of memes disseminated by this medium, it is important to identify the type of content published by the newspaper "El Comercio" and if this influences positively or negatively on its readers. To conduct this research, a quantitative approach was used, with which it was possible to analyze and predict the behavior of the population through quantifiable information, i.e., that could be expressed through numbers and verified. In addition, a virtual survey was applied to 190 people through non-probabilistic "snowball" sampling. Through the content analysis on the 25 publications with informative memes of the newspaper "El Comercio" disseminated by the social network Facebook in the date January-March 2021, it was determined that its genre is 100% informative with topics of health, politics, science and culture, in addition, the memes exposed in the publications are humorous, reflective and motivational, these are complemented by text and image. Through the virtual survey it was determined that 73.7% of people use the newspaper "El Comercio" for information through the social network Facebook, they believe that the use of memes to inform is interesting, attractive and educational on the other hand, when seeing this type of content, respondents would review the page that spreads the news.