Estudio de factibilidad para la producción de una crema hidratante, suavizante y protectora de rayos UV a base de aceites vegetales de mandarina (Citrus reticulata) y naranja (Citrus sinensis) en el cantón Ambato, provincia de Tungurahua

Abstract

Currently, the cosmetic market has a wide variety of products that favor skin care. In order to include a product on the market that meets people's needs, a feasibility study was carried out for the production of a moisturizing, softening and UV-protective cream based on tangerine and orange vegetable oils. In the market study, a survey was applied to people between 15 and 70 years of age in the Ambato canton, managing to determine the requirements of the target market, as well as their needs in terms of skin care, identifying that 77 percent is willing to purchase the product and that 23 percent would be the consumers to whom the product must be sold. In the technical study, it was possible to identify the optimal place of the company, which is in the Atahualpa parish, belonging to the Ambato canton, the characteristics of the product were also analyzed, as well as the raw material and equipment necessary for production and marketing. Finally, a financial economic analysis was carried out, where a NPV of 167,254.30 was obtained, an IRR of 134 percent, a break-even point of 1,535 units sold to recover the invested capital; In addition, a cost benefit ratio of 1.50, an ROI of 17 percent and a recovery period of 1 year, 1 month, 10 days, identifying that the project is profitable and feasible for its execution.