Plan de negocios para la instalación de una empresa procesadora de quesos rebanados empacados al vacío en la provincia de Tungurahua

Abstract

Cheese is a product of greater mass consumption; therefore, its production generates significant economic income for the dairy sector, given the great variety of cheeses, each with its own physical, chemical and sensory characteristics. The objective of this project was to develop a business plan for the installation of a vacuum-packed sliced cheese processing company in the province of Tungurahua, based on the analysis of the corporate, market and business environment structure, technical, economic study financial, to determine the feasibility of its implementation. A corporate structure was proposed that allows an adequate management of the company, in relation to the market study, surveys were applied to a representative sample of the province of Tungurahua, the results of which showed that 97 percent of the respondents would buy this product. kind of product. In the technical study, the manufacturing technology of the sliced cheese, the physicochemical parameters of the raw material and the final product were considered; the location of the company was established, the production capacity that will be one hundred twenty-four thousand eight hundred units in the first year, working with the maximum capacity of the company and with a market share of 8.02 percent, and the distribution plant. Finally, in the economic study by determining financial indicators such as NPV, IRR, PRI, cost-benefit ratio and break-even point, it was determined that the company is profitable and viable, that is, its implementation would contribute to local development.