Estrategias publicitarias para concientizar sobre la violencia de género hacia la mujer en el cantón Píllaro

Abstract

The study problem of the technical project is gender violence against women, an issue that affects the Píllaro society, despite having legal norms such as the COIP in force since 2014, there is no decrease in the rates of violence registered, exposed by the authorities as an extremely important issue, as well as in the records of the help centers such as ECU 911. Within the analyzed background, there is no campaign that has generated a severe impact. The main objective of this project is the implementation of a media plan based on advertising strategies that can contribute to the reduction of gender violence against women in the Píllaro Canton, being necessary to collect information on the subject, to know which are the most used means of communication and with all this to be able to raise an appropriate proposal