Estrategias comunicacionales para la difusión de protocolos de bioseguridad dirigido a personas analfabetas en el cantón Saquisilí

Abstract

The covid-19 pandemic has had a great negative effect on society and mainly has claimed many lives worldwide. Currently, a cure or treatment that is totally effective has not been discovered and the only way to avoid falling into this deadly disease is frequent asepsis, following biosafety protocols and discipline. This virus has caused a health emergency to be declared and a collapse in the public health service nationwide. The dissemination of information on the subject plays a leading role in the process of overcoming the pandemic, unfortunately the speed with which things have developed has caused there to be shortcomings when communicating useful information on the subject in question. Positive cases of covid-19 are increasing and it is important to note that the main cause of this is the high number of people in specific places. Specifically in the Saquisilí canton belonging to the province of Cotopaxi, a sector known mainly for commerce, it has 7 shopping malls where local and external producers normally attend on a fair day, of which there is a percentage of people who, due to their socio-economic position have not had access to education. Illiteracy is a social problem that does not allow certain people to develop normally in society and now, given the current situation, it complicates the understanding of the information that is disseminated, thus causing neglect that could have catastrophic consequences. It is for this reason that it is very necessary to adapt the way in which information is disseminated, adapt it and use the suitable means that ensure a favorable result based on the non-spread of this deadly virus. It is necessary to use tools that advertising, graphic design and visual communication provide us to be able to generate a message that manages to persuade people and in this way to generate collective awareness and reduce the negative effects of this pandemic.