Community manager: marketing digital de las medianas y grandes empresas de la ciudad de Ambato ecuador en relación con la publicidad en la televisión como medio de comunicación

Abstract

The community manager: digital marketing is peoples new daily life, taking in to consideration are current situation with the global pandemic, virtual platforms have become direct participants of communication between people, reason why the ecommerce hasnt only established itself as a strategy in search for optimum results but as a neccesity for all companies through community management which has taken place as such and has kept them standing with continuous economic and comercial developement. We must also take into consideration that digital marketing keeps low costs in comparison to traditional means of communication and reaches almost every corner of the world, which ensures greater effectiveness with respect to the dissemination and positioning of the brand, product or service, which is a great advantage in relation to traditional media. In addition, social networks have gained strength, since society is interconnected and an example of this is Facebook which has come to adopt ecommerce as part of its platform and has been obtaining positive results in this regard. Meaning that social networks have come to influence the purchases and acquisitions of different digital consumers