El Neurodiseño como herramienta para concientizar acerca del Bullying en el sistema de educación general de la ciudad de Ambato

Abstract

This integrative project addresses the study of Bullying as a social problem that directly affects the emotional state of children and adolescents who are victims of physical, verbal and psychological aggression, classified as a form of violence in school environments. The word Bullying comes from the English terminology "bully" which means to intimidate, harass, harass; Therefore, bullying should not be considered as a style of play or a joke between peers, it must be considered as a form of violence, which should not be justified by the fact that children are the ones who do it. Neurodesign was applied as a tool that focuses on provoking stimuli, emotions and feelings in our target audience about the effects and consequences that this problem entails, through the development of an awareness campaign under the slogan “That the nightmare of Bullying does not come true”, it contains products such as: audiovisuals, posts and posters for social networks and podcast. Due to the current situation that is going through due to the COVID-19 pandemic, the integrating project was redirected to be exposed by virtual means through social networks, platforms and applications. The concept of the proposal focuses on creating messages through visual language that contains facts and stories that transmit and generate impactful emotions towards the viewer. The objective is to involve all members of the educational community, especially children and parents, so that this project can be taken as a reference in the daily life of the school and family environment.