“Desarrollo de una fuente tipográfica como herramienta para la difusión de la figura de los Tres Juanes en los jóvenes de 18 a 29 años de la ciudad de Ambato

Abstract

For new young people and adolescents, it is difficult to recognize cultural elements of their locality that allow them to identify with a social group, due to an exhibition of foreign cultural material, this together with a weak transmission of local identity values, a result of the indifference of the community, as well as by technological advance, which has allowed a massification of information and culture worldwide determined by cultural globalization that tries to homogenize all types of cultural expression. The purpose of this work is to check if typography, part of Graphic Design, is capable of disseminating the image of the writers Juan Montalvo, Juan León Mera and Juan Benigno Vela "Los Tres Juanes" icon of Ambato-Ecuador, with the The purpose of showing that Graphic Design is a human activity that can also fulfill a social role, since it unfolds in society