Estrategias publicitarias y la depresión en adultos jóvenes en la ciudad de Ambato

Abstract

Depression is a mental disorder that can affect any individual and in critical cases can lead to suicide. People do not have the necessary knowledge about depression and do not really see it as an illness that should be treated professionally. Without knowledge of this problem, there is no awareness and therefore no change in behaviour. For the support and contribution to the project different methodologies were applied such as interviews and surveys in the deductive method, bibliographic, exploratory and descriptive research obtaining qualitative and quantitative data for the development of the project. It is evident that there is a need to address this problem by means of a strategic publicity plan that informs and educates the target public, men and women between 20 and 34 years old, and the population of Ambato about depression by means of publicity strategies, which were analyzed in order to achieve the objective.