La producción audiovisual como estrategia para generar turismo en la parroquia Rio Negro

Abstract

Rio Negro is a parish belonging to the province of Tungurahua, located 30 kilometers from Baños de Agua Santa, whose main road is the Baños - Puyo road. It enjoys a humid tropical climate, despite being a specific area in the Sierra region. This project seeks to generate a tourist independence from its counterpart Baños de Agua Santa, since, being a parish belonging to this city, it means that the places surrounding it are not taken into account for the disclosure of the main tourist destinations of this area by the relevant authorities of each sector. An audiovisual prevention production was carried out for people who decide to visit the new tourist attractions of the parish. This due to the health emergency that arose as of Thursday, March 12, 2020 in Ecuadorian territory. The whole process was designed with previously developed tools to know the opinion of our potential market, such as surveys. Based on all the research, it is concluded that an audiovisual work is feasible that invites future visitors to see much more natural places. This preventive concept that was sought in the proposal, is not opposed to generating tourism in the parish, since it seeks to publicize the places that will be waiting for the public when the epidemiological issue improves.