Estudio del estilo indumentario de Mirella Cesa y su relación con la marca país

Abstract

The search for a strategic positioning and projection at the international level has caused countries to compete with each other, at the same time the need for differentiation has made them resort to their roots, trying to find their own identity, the country brand Ecuador loves the Life fosters a discourse that promotes social responsibility, environmental protection, intercultural relations, local design and a fair economy, these requirements must be met by companies seeking to carry the country brand license. Although a country brand may be ephemeral or vulnerable to change, the discourse of creating products with social commitment must be permanent, particularly in the field of the fashion industry, where it is essential to satisfy the needs of an evolving fashion consumer. constantly and becomes increasingly aware of the product it consumes, paying special attention to the conditions in which it was manufactured, marketed, its shelf life and the plan for disposal or recycling of the product. In addition to the above, the presence and influence of public figures who promote the use of garments with a conscious, sustainable and intercultural and national design, is of utmost importance for both the local industry and consumer awareness, if this is added to a A country brand that promotes national pride can generate a positive stereotype in the social community about products that are produced by Ecuadorian companies.