Publicidad social y el phubbing en la ciudad de Ambato en jóvenes de entre 18 a 29 años de edad

Abstract

Social advertising meets the fundamental objective of providing information on social issues or problems in which people are involved, for this reason it has been considered the fact of providing information on one of the habitual practices of young people today that is the constant use of cell phones, it should be noted that not only young people are affected by this digital phenomenon known as Phubbing, this is usually practiced by most people, but based on some studies, people who use their smartphone the most in periods of Recurring time are young people. Phubbing, not being a common term, is not usually considered as a serious problem in our society, but the affectation it causes in people is more and more evident, consequently, this approach is intended to capture this approach with photographs of everyday life, accompanied of thoughtful phrases, carrying out a social campaign that helps young people to become aware of this problem.