La promoción turística en las redes sociales en el Gobierno Autónomo Descentralizado Municipal del Cantón San Pedro de Pelileo

Abstract

This research aims to carry out a complete study of social networks and the tourism sector in the canton of San Pedro de Pelileo independently, while seeking to make visible the relevance generated by communication content in alternative media (WEB, Facebook, WhatsApp, Instagram, YouTube, Tik Tok, etc.). ), in this case the digital platforms of the Decentralized Autonomous Municipal Government of San Pedro de Pelileo (GAD Pelileo) are analyzed and emphasis is given to the social network Facebook of the institution, the most popular among the inhabitants of the canton, then the concepts of tourism, promotion, digital marketing are related, the influence that digital media has on tourism promotion is compared, the importance and need in all processes at the level of communication, marketing, customer service and recruitment of personnel in the mentioned sector is demonstrated. The population under study, with whom we worked, consists of 153 people belonging to the matrix (San Pedro de Pelileo) of the canton. According to the results obtained, the lack of tourism management in GAD Pelileo's social networks was demonstrated. It was concluded that tourism promotion is important in the digital environment since it allows information to be obtained and thus promotes strategic places that boost tourism in the canton.