Las estrategias de administración para la continuidad de las empresas del sector calzado en la ciudad de Ambato

Abstract

The main objective of the present investigation is to determine how administrative strategies affect the continuity of family businesses in the footwear sector of the city of Ambato, for this purpose information is collected through the CALTU Cámara Nacional de Calzado, through a modality of field research with a qualitative approach, which led to the presentation of conclusions and recommendations, analyzed this information identified latent problems in the companies of the sector, with respect to their deficient strategic management that has a direct impact within the continuity of the same, which is why it is proposed to design a strategic management model for family businesses in the footwear sector in the city of Ambato in order to guarantee its continuity.