Los medios de comunicación y su incidencia en al comuniciación organizacional de la Asociación Textil del Cantón Pelileo, Provincia de Tungurahua

Abstract

The present investigation treats on the incidence of the Means of Communication in reference to the Organizational Communication in the Textile Association of the Pelileo canton, Province of Tungurahua, for which it will be divided through an analysis. By means of an analysis and detected the problem, an investigation is carried out in which the theoretical framework will be constructed to properly base the dependent and independent variables based on the information gathered from books, dictionaries and the internet. The methodology of the research is implanted and the instruments for the collection of the material to be investigated are prepared, which will serve for the quantitative and qualitative study of the investigated variables, proceeding to the statistical analysis with the obtained data, in this way the relevant conclusions and recommendations by the researcher. To collect the relevant information, basic resources were used such as surveys, direct observation, etc. Through these results the most viable proposal is constructed to channel a solution to the proposed problem, which contemplates proposals for the implementation of communication strategies to improve the textile marketing of the Pelileo canton.