Creación de la Empresa Equr para el diseño, fabricación y comercialización de juegos infantiles para niños con capacidades especiales en la ciudad de Ambato

Abstract

The creation of the company EQUR is directed towards the design, manufacture and marketing of children's games suitable for children with special abilities. Designs will be made with innovative proposals and they will be functional for children with special abilities, through a system of evaluation of those already existing in the city. In the city of Ambato, a type of exclusion has been generated for people with special abilities due to inadequate integration planning by the authorities when constructing public spaces. The commercial feasibility of the implementation of the EQUR company for the design, manufacture and commercialization of children's games for children with special abilities was evident within 67% of the market under study. The economic and financial evaluation determines an initial investment of $ 12622.80 which is composed of 10.37% of own capital and the remaining 89.63% of capital financed at an interest rate of 11.26%, an investment that it has a recovery period of two months and four days, at a rate of return of 49.48%, which generates additional benefits over the required rate of return, establishing a benefit - cost ratio of $ 0.65 for each monetary unit of investment incurred, which demonstrates the sustainability of the present project. This venture proposes the creation of a company that is dedicated to the design, manufacture and marketing of children's games for this vulnerable sector of society, thus creating an entity for the inclusion of these people in public and private places.