La programación neurolinguistica (PNL) y los valores corporativos de los trabajadores Produtexti Cia Ltda de la Parroquia Izamba del Cantón Ambato

Abstract

This research raises the need to determine the influence of neurolinguistic programming (NLP) in the fulfillment of corporate values in order to diagnose the knowledge of techniques and systems of representation, through this can achieve a positive impact or negative according to how we refer to the other. We conducted an investigation based on the critical - proactive approach, establishing the essence of NLP focusing on three fundamental parts as "Neuro" of NLP that gives great importance to all behavior that comes from neurological processes that include the five senses. The "linguistic" part refers to the language we use to organize our behaviors, thinking and thus be able to communicate with others and the "programming" part is understood as the way in which we organize our ideas and actions, in addition to these tools develop communication skills of the highest quality, especially useful in people who hold management positions, in which effective communication is part of their daily work and the success of their leadership.