Creación de valor en el servicio turístico en el sector hotelero de la provincia de Tungurahua

Abstract

The hotel sector in the Tungurahua province is based on the service of tourist accommodation both nationally and internationally, the diversity of places of great natural wealth has made our province is considerate one of the most visited nationwide, being recognized by thousands of tourists and visitors as a wonderful place full of culture and tradition which contributes to the economic growth of the region. For this reason the present research work has focused on carrying out an extensive analysis of the factors that influence the moment of perceiving the satisfaction of the clients who visit the different centers of tourist accommodation in the province to achieve their loyalty and to continue promoting this important economic industry. The data thrown by field research applied to tourists who visited the province indicate that it´s important to correct aspects related to the service within the accommodation centers, such as the attention by employees, cleanliness, order and cleanliness, since these they are factors that most consider necessary and fundamental when deciding to return. So the proposal resulting from the research directed me to suggest a model of value creation in the tourist service for the hotel sector of the Tungurahua province that contributes to managers to guide their companies to improve the quality of the service provided to tourists in order to fully meet their needs and achieve their loyalty