Creación de una planta productora y comercializadora de un semielaborado de trigo precocido (Mut’i de trigo) en la provincia de Cotopaxi

Abstract

Currently most of the population seeks to maintain a healthy diet by consuming products that contain a high nutritional level. Wheat is considered a food with great medicinal and nutritional properties that help reduce colesterol levels, functioning of the nervous system et, to have a better metabolism of the body. The present project of entrepreneurship has as purpose to demostrate the feasibility and viability of producing and marketing a precooked wheat semifinished, in the province of Cotopaxi, to contribute in the daily feeding of the people, since this food doesn’t bad to your health for what it offers many nutritional benefits. Through the market study our target market was established the economically active population with full occupation of the province od Cotopaxi, where offert and demand was analyzed, marketing strategies also a technical study was developed where the real DPI was calculated and the production capacity, in the organizational study a structural and functional organizational chart was designed for the Company and finally the economic study with which it was posible to determine an investment, an internal rate of return, which is superior to the TMAR what makes the project attractive. The proposal of the present Project of entrepreneurship is a precooked wheat semifinished 100% natural, that is manufactured with base wheat, to have a better feeding.