Estrategias audiovisuales y su vinculación con el turismo de la ciudad de Ambato

Abstract

The present theme and its corresponding development is showed, due to the need to strengthen tourism in the city of Ambato, and consequently to promote economic and social development in the country that has marked a remarkable growth each year. For this, strategies and audiovisual trends will be used with the main objective of promoting in a dynamic and creative way the touristical attractions that it has and that the whole country must know. We will be aware of the effectiveness of audiovisuals and their contribution to the strengthening of the tourism sector. Based on this study, we will generate innovative strategies, making use of a bibliographic and exploratory research methodology, knowing in the first instance the strategies used by other cities and countries that opted for these alternatives of promotion, allowing in this way to have referents and cases of success in the area to investigate. On the other hand the problem to be solved in the city in this case is the lack of audiovisual strategies for the promotion and diffusion of its attractions. To get this objective, it is proposed to develop a strategic plan for tourism communication around the city, which details each of the tactics and actions to be taken, to strengthen tourism in the city, thanks to the contribution of research, surveys and Interviews with the target audience, which established a series of actions such as the use of 360 ° videos, augmented reality and interactive videos, for this case the tactics raised allow the user to interact directly with each one of them, thus achieving generate experiences and awaken the desire and interest to know these tourist sites. Each of the tactics were reinforced with the use of innovative, technological and digital resources, which means that the use of the online medium and portable devices which are applied to the target selected Millennials mentioned by Hosteltur magazine (2013) as "Target Fashion tourism "who are willing to experience new things and open to receive information and promotions that catch their attention. With the approach of the strategic plan is intended to improve the flow of tourists throughout the year and contribute to the touristical development of Ambato.