Creación de un nuevo sistema de ventas, mediante vehículos móviles para la empresa Crediandina

Abstract

CREDIANDINA, is a company dedicated to the marketing of appliances and technology located in the province of Tungurahua in the city of Ambato, aiming at the satisfaction of its customers when buying their products, creating a loyalty link and thus attract greater volume of customers. CREDIANDINA, has the purpose of generating a greater volume of sales and monopolizing the different sectors of the province of Tungurahua. Therefore we will have a contribution for the company and of course to create new opportunities for people who want to enter the field of business. Through the survey it has been obtained that, the market segment is the rural sector. With the study carried out, demand and supply have been obtained in a quantitative way, as well as being able to establish the price for marketing and strategies to be able make it happen. Continuing with this, the organizational study has been carried out in which the function manuals have been generated for each of the people who will form the organization, in this case the mobile vehicle. Finally, in the economic study, the information obtained is used to carry out the evaluation and feasibility of the entrepreneurial project in question. By means of the previously obtained, my proposal is precisely the creation of a new technique of sales by mobile vehicles, which will be transported in the areas of greater competition, to promote merchandise with special promotions and exclusive for each of the people who wish to be partners in the innovation of sales, creating over time profitability and sales growth.