Elaboración de un plan de emprendimiento que genere una nueva línea de producción de pantalones en tela drill en la Empresa LeGo`S Collection del cantón Pelileo, provincia de Tungurahua

Abstract

The company LeGo`S COLLECTION has been dedicated to the production and commercialization of jeans, whether of Lady, boy, or gentleman during 4 years, during which time it has undergone the phases of introduction in the market, currently it is in stage of growth, therefore it is indispensable to take strategic actions - to maintain and improve in a successful way the product that offers this company in the current fashion market. It is for this reason that the present work of Entrepreneurship that is going to Generate a New Line of Production of Pants in Cloth Drill has focused on making an ample analysis of the environment both internal and external of the company, in order to establish strategies that allow Increase sales for both the company and distributors who sell our clothing Jeans. The data from field research applied to the company's customers indicate that it is important to correct aspects such as the quality of the jeans fabric, as well as advertising, product innovation and sales promotion as an inherent part of success for Sales of the product and the brand of said company, since these are factors that most customers consider a failure that should be improved. The Generation of a new production line in cloth DILL in the company LeGo`S COLLECTION will allow us to put into practice the skills and abilities acquired during the Unversitaria race for the continuous growth of the same and the introduction of this new product in the Current fashion market; On the other hand will be announced promotions to apply at the point of sale of the products, these activities aimed at facilitating the rotation and sale of the product as expected by the owners and sellers of the company.