Creación de un portal multimedia enfocado a la promoción de los sitios turísticos del cantón Cevallos para aportar al crecimiento de los comerciantes locales

Abstract

The present entrepreneurial project called "Creation of a multimedia portal focused on the promotion of the tourist sites of the Cevallos canton to contribute to the growth of local merchants", has as added value and innovation the design of a multimedia portal with novel and relevant information Of the tourist products and services of the merchants of the Cevallos canton. For this reason the present project aims to implement a multimedia portal named "Marketing and Business of Ecuador" which proposes a solution to promote and satisfy the tourist demand to know the different tourist destinations in Ecuador, in this case the Cevallos . In the present project established a market analysis to obtain demand and supply. Giving as a reason a potential market for 404 development services, however, 70% of these services are established, resulting in the development of 283 promotional services for the same year. Thus the proposal of the company "Marketing and Business of Ecuador", is to create a Multimedia Portal to promote the tourist sites and businesses of this sector with advertising, promotions, through the application of Traditional Marketing Techniques such as brochures with codes Qr, radio , Newspaper and others will apply Digital Marketing Techniques such as: Seo positioning, Social Media Plan, videos and photos in 360º among others, the same that will help our customers to promote their product or service to a greater number of tourists Both national and international.